At Khayan, we refuse to settle for “good enough”—especially when it comes to recruiting the right people. The value of your insights hinges entirely on whose voices you hear. That’s why recruitment isn’t a mere checkbox for us. It’s the true starting point of every study—and if it’s mishandled, everything that follows can quietly derail.
We craft our own screeners, oversee recruitment in real time, and course-correct if the mix drifts too urban, too middle-income, or too uniform. We look beyond basic demographics to gauge engagement and context: do participants truly reflect the world we’re exploring, or are they just ticking boxes?
For us, sampling isn’t “step one”—it’s the bedrock of the entire project. A flawed foundation yields fragile results. You wouldn’t build a house on untested ground; you wouldn’t trust decisions built on shaky data. Research, like construction, faces pressure—when deadlines loom, skeptics question findings, or markets pivot unexpectedly. A robust sample gives insights the strength to withstand scrutiny, scale with confidence, and deliver dependable guidance when it matters most.
Many see recruitment as a pre-research chore. We see it as the research itself. When you bring the right people together—those who actually live the behaviors you’re studying—the insights aren’t just clearer. They become unshakeable guides to your next move.