One of my favorite quotes is “Without data, you are just another person with an opinion.” and especially in our business, it is true!
One of my favorite quotes is “Without data, you are just another person with an opinion.” and especially in our business, it is true!
We offer four types of surveys for our clients: large scale surveys, general surveys, field surveys, and remote surveys. With the exception of remote surveys, we collect all responses ourselves and provide clients with any raw data from this collection that they would like.
We strongly encourage our clients to choose these methods, as we have much tighter control over the quality of the sample and the quality of responses.
We also provide our clients with evidence of the response collection whenever needed.
Each type of survey serves a different purpose for our clients. Large scale surveys cover multiple countries and generally number upwards of 1,000 responses. These allow us to see larger market trends, such as where media consumption might be heading, what variables could influence consumer spending in the FMCG segment, or readiness of EV adoption, all of which we have researched (ask us how these surveys went).
General surveys are more specific, targeting either a specific question or a specific company. They tend to be around 300 responses, but range anywhere from 100-1,000, depending on how much of South-East Asia needs to be covered, or the size of the industry being researched. These surveys mostly contain multiple choice questions to allow for detailed cross-variate analysis despite the sample size, however, they do often contain short-answer questions that allow us to gain insight into why people are
making the decisions they make, or what might change their minds.
Field surveys are our most targeted surveys and range from 30-100 responses. These surveys use fewer questions, but the responses are recorded by our own staff as they conduct the interview verbally, allowing for detailed thoughts and opinions by business owners, employees, or customers of target businesses. The sample size remains large enough to draw conclusions, but the responses give our clients significantly more detail about who is winning business in the market, and why.
Remote surveys are used only for large-scale surveys, and responses are collected through a third-party. This option is reserved for general questions, usually to prepare for a larger survey.